Bloggin’ it

When I saw the commercial, my first thought was “Well, that’s cheeky”. My second was “I wonder if they have to pony up some cash for all that extra bandwidth”. I’m talking about how the studio who has brought us “John Tucker Must Die” is using MySpace to promote their new movie. In fact, their MySpace page is the film’s official site. Brilliant! At the time of writing, JT already had 69,881 friends.

Hmm I say, is there something to be learned here for small fry non-profits? Given that MySpace is free, is it worthwhile for your charity have a Myspace page to use as an interactive marketing tool? Man, that sounds rather Mr. Burns evil when you put it that way. Excellent, Smithers. Here are a few tips to MySpace marketing if you have the proper time to devote to it. My biggest recommendation is to not bother at all if you can only to a slapdash job as this might hurt your brand and waste your precious time.

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Here are two really good articles how to get bloggers interested in you or your product. The first from SEO book about how one can get bloggers attention. The second is a reprint of an email that Blogads sent out to bloggers (on behalf of NBC) asking them to help raise awareness about the issue of internet safety and children. The author of the blog site seems unimpressed/cynical about the tactic but if you are targeting bloggers with interests related to your own, it may be a good one.

(Source for this post: Coolz0r)

This should have been a viral marketing campaign but wasn’t. The commericial was commissioned by the UN for its Stop Landmines campaign. The NY based agency the Brooklyn Brothers did such a great job, that several networks declined to run the ad. It was just too emotive.

Here is the ad from the
Brooklyn Brothers site Read more… »

This is an outrageous and a very well executed video satire done for the Control Arms Campaign by Poke London. Read more… »

This flash was produced for Amnesty International regarding the use of torture in the interrogation of “enemy combatants”. The primary theme is that “we are all connected to acts of torture”. I agree, but unfortunately the implementation of the idea is somewhat clunky in this flash. It is not nearly as cool as the Conflict Diamonds piece. A real pity. Read more… »