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8 tips to MySpace Marketing 

July 21st, 2006

When I saw the commercial, my first thought was “Well, that’s cheeky”. My second was “I wonder if they have to pony up some cash for all that extra bandwidth”. I’m talking about how the studio who has brought us “John Tucker Must Die” is using MySpace to promote their new movie. In fact, their MySpace page is the film’s official site. Brilliant! At the time of writing, JT already had 69,881 friends.

 

Hmm I say, is there something to be learned here for small fry non-profits? Given that MySpace is free, is it worthwhile for your charity have a Myspace page to use as an interactive marketing tool? Man, that sounds rather Mr. Burns evil when you put it that way. Excellent, Smithers. Here are a few tips to MySpace marketing if you have the proper time to devote to it. My biggest recommendation is to not bother at all if you can only to a slapdash job as this might hurt your brand and waste your precious time.

Read more… »

CRM/DRM: What are those senators using? (Part II) 

June 30th, 2006

So what are those senators using for CRM/DRM?

There is a surprisingly large diversity in systems that the politicos running in 2006 are using. I just looked at the current Senators. I was going to look at the contenders as well, but I got bored halfway through and only got a few. Consider it a random sample. Read more… »

What type of cool software are the politicos using for their websites? 

June 30th, 2006

I might be working on a political campaign website soon. In the runup for it, I am doing some research on what the big politicos use for their websites (CMS, gallery, donations, etc.).

Though politicians tend to be slow on the uptake when it comes to all things tech related, their IT staff seem to understand that goodness that is opensource/shareware. I looked at the sites of the U.S. 100 senators (at the senate.gov domain). I picked senators mainly because they have the most cash and theoretically should have the best websites or IT people.
Read more… »

CRM: Political Campaigns (Part 1) 

June 29th, 2006

At the moment, I’m doing research on voter management systems for political campaigns. I thought I would share my findings. Read more… »






 
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